SnapRetail
Email Builder
Making it easier for clients to do what they really want to do: run their business.
Project Background
SnapRetail set out to provide white-glove marketing services to brick and mortar stores. Our clients wanted to get quality marketing tools without spending a lot of time learning how to use those tools. I saw a need for a more user-friendly email creation tool and started a side project that turned into a major part of SnapRetail’s business. I created mocks and implemented them in InVision where I was able to conduct the initial usability testing with clients to get the buy-in from the stakeholders at SnapRetail. From there I lead the project’s design and implementation, working with the developers to ensure every micro-interaction was created to improve the overall usability of the tool.
My Role
Project lead, interaction design, visual design, design system development, interviewing, prototyping, usability testing, documentation, competitive analysis
“At SnapRetail, Matt was lead on taking our WYSIWYG email designer and redesigning it to be very flexible and very easy-to-use. Matt shared many brainstorming ideas and then took lead on coming up with an overhauled design. After 6 months, a series of implementation sprints, and a number of rounds of user testing, the new editor is amazing. It's going to ship in a couple months and I know it'll delight our customers. Thank you, Matt!”
— Andy Frayley, CTO @ SnapRetail
