Email Creation App
While at SnapRetail, this was my pet project. The goal was to recreate the email creation application to help make them more competitive with companies such as Constant Contact. I lead the effort from a product standpoint, collaborating with the engineering team, to ensure the project met both the customers' needs and expectations as well as those of the business. Over the course of the project, I wrote specs, developed and ran remote and in-person usability tests, detailed interactions, designed the interface, as well as established a visual hierarchy and design patterns that gave the application a familiar feel to the users.